Job Description

We are looking for someone who can come in and immediately make an impact. This will be both in terms of applying industry knowledge (and sharing this with the team) to manage key tagging, trafficking, data, measurement, and partner relationships in order to drive campaign efficiency and develop leading technical expertise. You will be confident with clients and clear in delivering our agency point of view and recommendations.

Responsibilities

The successful candidate will have a fully rounded knowledge of digital ad serving, measurement, and associated technology and partners. In addition, the candidate must have data analysis experience, Ad Servers and Tag Management Tools. This role will manage the end-to-end Operations -> Optimization process, including but not limited to:

• KPI creation and planning support using historical performance data
• Advice on campaign set up (naming, tagging, etc.)
• Escalation Point for any internal Technology questions/ issues/POV
• Discover efficiencies through data structure to create streamlined communication for planning and analytics insights
• Manage onshore & offshore trafficking / Analyst teams of Technology Activation Specialists and ensure best-in-class service delivery
• Establish/refine processes and training parameters to ensure flawless, on-time execution by operational teams
• Organize and centralize, where possible, process and technologies working with other global TAAG leads
• Proactive partner management and industry outreach to improve and evolve ad operations solutions, based on clients’ needs
• In partnership with media and analytics counterparts work on developing and deploying data management, reporting solutions, meaningful documentation that captures the value created by new capability
• Develop and enforce nomenclature to better manage data across the organization
• Coordinate with analytics teams to ensure data (from varied sources) can be easily fed into outsourced tools and systems
• Understand, identify and partner with data/technology solution providers to drive more effective and efficient reporting for teams/clients
• Support and scale analytics dashboards, toolset and data management platforms across client teams
• Identify and oversee the deployment of digital technology solutions and partnerships, such as ad servers, data management tools, media planning/buying and billing systems, that deliver against client and organizational needs
• Ensure teams are effectively and efficiently using current tools and systems through training and/or establishment and adherence to best practices
• Audit and evaluate technology solutions being used, and identify opportunities to improve and/or create new tools and systems that will drive savings or generate new revenue
• Partner with Digital Directors on the business to deliver best product and best thinking across, search, social, mobile, display and video to establish technology needs and requirements
• Represent agency needs internally and within the marketplace to meet current and future needs of our agency and their clients – and identify where new value can be created for internal and external clients

Qualifications

• B.A. or B.S. in Marketing, Advertising, or a technology-related field
• Agency experience highly preferred
• 3-5+ years of experience working with trafficking systems, tagging tools, and data mining / reporting functions. Specifically, candidate must have a good command of MS Excel, including formulas and tables, as these are heavily utilized in the reporting process
• Must have experience with standard ad servers & media buying platforms, such as Google Campaign Manager, Prisma, etc
• Video ad serving experience is required. Working knowledge of major video ad serving platforms, such as Innovid, is especially desirable
• Must have experience with in Google CM Floodlight implementation QA and troubleshooting, or other container and conversion tag systems such as Tealium, Segment, Google Tag Manager
• Candidate must have a strong attention to detail, and be able to quality check their work to ensure that data anomalies/mistakes are caught prior to delivery of the reports to the client teams
• Candidate must have strong management capabilities, both operationally (to ensure that tasks such as reporting & trafficking are completed on time and accurately) as well as strategically (to ensure that guidance is given to all teams on how to enhance the product as the account matures)
• Candidate must be outgoing and able to integrate with a fast-paced digital planning team
• Must possess excellent communication skills – written and spoken – and be able to communicate with other agency teams possess varying degrees of digital knowledge
• Must be able to cultivate excellent relationships with technology and research partners
• Must have ability to learn new processes and technology quickly
• Should be extremely detail-oriented
• Interested in and experienced with technology
• Ability to meet deadlines in a fast-paced environment
• Hands on, problem solving abilities – “can do” approach (so someone who is a thinker and a doer)
• Excellent communication skills – written and spoken
• A people person with ability to communicate at all levels who will have various levels of digital knowledge
• Basic data management skills or understanding of data structures & hierarchies necessary

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